MOHU Marketing Senior Expert

Hely: Budapest
Cég: MOL Nyrt.
Kategória: Marketing, Média, PR

Develop and implement integrated marketing strategies to increase awareness, engagement and customer participation across MOHU services.Plan and execute multi-channel marketing campaigns supporting recycling, waste separation and circular economy initiatives.Drive consumer education campaigns to promote responsible waste management and sustainable behaviours.Develop marketing concepts and campaigns supporting the different waste streams (e.g. packaging, bio waste, textile, e-waste, DRS) and their proper collection and recycling.Increase public awareness and participation in selective waste collection and return systems through targeted communication initiatives.Manage end-to-end campaign delivery from concept development through execution and performance evaluation.Lead the development of marketing communication materials, including campaign assets, presentations, newsletters and corporate publications.Create compelling content for digital channels, including website, social media, email marketing and other relevant communication platforms.Collaborate closely with business functions to translate strategic priorities into effective marketing and communication initiatives.Conduct market and competitor analysis, and analyse customer insights to identify trends, opportunities and continuously optimize marketing activities.Measure and evaluate campaign effectiveness, ROI and marketing performance, providing insights and recommendations to maximize business impact.Ensure compliance with MOL Group brand guidelines and communication standards. University degree in Marketing, Communications, Business Administration, Economics, or a related field. Professional marketing or digital marketing certification is an advantage.5+ years of experience in marketing communications, brand management, or integrated marketing, with a proven track record of delivering multi-channel campaigns.Strong knowledge of brand management, campaign execution, digital marketing, content strategy, and marketing analytics.Excellent communication, presentation, and copywriting skills, combined with a strategic and results-oriented mindset.Experience working with agencies and cross-functional stakeholders.Experience in FMCG, retail, utilities, sustainability, or consumer services is an advantage.Native Hungarian and advanced English language skills.Strong MS Office skills (especially PowerPoint and Excel); familiarity with analytics, CMS, social media, CRM, and AI productivity tools is a plus.Customer-focused approach, interest in sustainability, and a valid Category B driving licence. Competitive salary complemented with an attractive compensation packageCafeteria with several elements to choose from (e.g. SZÉP card, AYCM card, MOL LIMO usage, etc.)Notebook and iPhone with limitless internet accessLife and health insurance, medical care packageBe part of a competent, diverse and highly motivated teamProfessional trainings and career opportunities within MOL GroupFree health program and participating in company organized events

Címkék: Employee status, College

profession.hu - 7 napja

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